Music Magazine Survey

I produced a music magazine survey to see what people want to see in a new music magazine, i tried to interview people in the age range that i was aiming for with a few others to see the comparison in results. i wanted to keep my survey short and to the point as making it too complicated people would get bored filling it in and not take it seriously. I kept my survey neat and easy to understand and as clear as possible with only one question that required a personal answer the others just tick boxes. I wanted to find information about basic things that a good music magazine has, nothing too complicated that would be hard for me to do. I also wanted to see the difference between genders. I wanted an easy way to show my findings so i compiled them all into graphs that are easy to read and understand:

I found that all of the people i questioned used ipods/mp3's to listen to music, and only one didnt use radio to listen, and an equal number of male and females used the internet to listen. All the other results are pretty scattered, mostly quite even on the whole, this may be because there are only limited ways of listening to music. CD's and concerts proved to be the least popular way of listening!

Overall women were prepared to pay more for a monthly music magazine that men were-more men choosing the cheaper option, although there was only 1 person difference in both cases. But no one wanted to pay £5+ for a magazine, mainly because there is no monthly magazine that costs that mush in the market right now, only high end fashion/beauty type magazines.

On average man seemed to buy more magazines per month with all male candidates buying at least one magazine per month, the average 2 a month which is a reasonable amount.  With only 1 candidate (female) that didnt buy any magazines in a month. But neither bought more than 4 magazines a month, probably they dont have enough disposable income to.

I chose to do quite a wide range of music to choose from as it is hard to categorize your favorite genre to one. Overall men seemed to have a wider range of musical taste than women, the most popular category for both was rap/hip-hop, them dance, electronic and other following close behind. Although neither picked opera as their favorite, other than that there was at least one point for each genre.

This was quite a varied graph with all download types being chosen at least once by both genders apart from other. The least popular way proving to be CD's which had an even 1 of both men and women choosing it. Them the internet and iTunes were very scattered between men and women. This question was quite hard to do as there are so many different ways to download music so i tried to pick what i thought was the 3 most popular ways of downloading music with the option of 'other' which no one chose!

This was the most important question, as i needed to know if there would be room for a my music magazine in the current market. The answers were hard to interpret either way as there wasnt really a clear majority on either the answer or the gender answering the question. Men were more likely to buy a new magazine than girls where-but generally serious music magazines (like the one i want to produce) are mostly read by males.

This question was not a very important question, it was mainly to see how into music my candidates were, again it was males who were more likely to do things to do with music (go to a music festival and buy a new music magazine) Whereas girls weren't as keen, with more saying no- but only 1 male saying no to going to music festivals.

This question was for my benefit than trying to find out about the readership. Women voted for all the options to be in a new magazine, typically choosing the more girly categories such as fashion, advice,customer page and real life which no male candidate chose. although all candidates wanted to see interviews. Them all males wanting to see reviews and up and coming with the girls votes 1 or 2 votes below. So i decided to do the categories that both genders had chosen.

My survey helped me a lot in choosing how to design, layout and what to include in my magazine. It also gave me a clearer idea of who i would aim my magazine at- I want my magazine to mainly appeal to men, but there to also to be something that women would find interesting to read/look at.