As i want my magazine to have a good reputation i chose to have my readership in their mid-teens to early twenties (14-24) although it is quite a wide gap i think as all my readers will be serious about music it won't matter and my content will appeal to all. My readers will be very style orientated, buying clothes from minor designer labels such as Fred Perry, Jack Wills and Diesel- but also going to high-street stores like Topman and H&M. They will be able to afford these things as they are at the age when they are getting jobs or how an allowance. This also enables them to go out with friends and be social, enjoying the cinema and friendly gatherings. Also as they are part of the technology generation they will be very interested in the most up to date gadgets, such as xbox and ipods-often opting for the ipod classic as it holds most songs and movies. Also choosing to relax by keeping up with their friends online on social sites like facebook and twitter and watching television mainly channels like E4 which show comedy and drama programs like misfits and skins. The older half of my target market would enjoy going to clubs and pubs, whereas the younger half look forward to thins in the near future! As they are all quite young and mainly male they don't have a great care for dieting usually opting for junk food for example subway and burger king.
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